Whirlpool expands D2C Channel with VTEX and Summa Solutions.
Whirlpool Store is the Direct to Consumer (D2C) channel that allows clients to buy products directly from Whirlpool with official warranty and support.
Whirlpool Corporation is the world’s largest home appliance maker with 21 billion annual revenue, 70 manufacturing and technology research centers and 92,000 employees around the world. As part of their Digital evolution and new channels development, Whirlpool wanted to implement the Direct to Consumer (D2C) eCommerce Platform.
Summa Solutions is Whirlpool’s eCommerce Technology Partner in Argentina, undertaking the implementation and evolution of the new D2C eCommerce platform based on VTEX. Within the functionality implemented, we can highlight:
Whirlpool Store has grown to a high-relevant channel to the company, where thousands of loyal customers can buy products directly from the brand with official warranty and support. The store allows Whirlpool to control the shopping experience and communication, while getting great insights about the needs and interests of their customers, so they can always provide a superior service to them.