Whirlpool expands D2C Channel with VTEX and Summa Solutions.

Whirlpool Store is the Direct to Consumer (D2C) channel that allows clients to buy products directly from Whirlpool with official warranty and support.

About Whirlpool:

Whirlpool Corporation is the world’s largest home appliance maker with 21 billion annual revenue, 70 manufacturing and technology research centers and 92,000 employees around the world. As part of their Digital evolution and new channels development, Whirlpool wanted to implement the Direct to Consumer (D2C) eCommerce Platform.

Our Solution:

Summa Solutions is Whirlpool’s eCommerce Technology Partner in Argentina, undertaking the implementation and evolution of the new D2C eCommerce platform based on VTEX.  Within the functionality implemented, we can highlight:

  • Grouped products.
  • Integration with their private sales channel (CompraCierta)
  • Financing and bank promotions management.
  • Integration with CRM platform.
  • Marketplace integration with MercadoLibre.

The Result:

Whirlpool Store has grown to a high-relevant channel to the company, where thousands of loyal customers can buy products directly from the brand with official warranty and support.  The store allows Whirlpool to control the shopping experience and communication, while getting great insights about the needs and interests of their customers, so they can always provide a superior service to them.


Annual growth on Hotsale 2019 vs 2018.


Uptime during 2018.


Decrease Page Load Time.


Increase Conversion Rates.

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