DIMALL (a Siemens Marketplace)

Siemens launches the first B2B2C marketplace specialized in electric products in the region.

Siemens fuels the evolution of the digital channel with the launch of a Marketplace where clients can buy original Siemens products directly from their official distributors.

About Siemens:

Siemens AG is a German multinational conglomerate company headquartered in Berlin and Munich and the largest industrial manufacturing company in Europe with branch offices abroad.

The principal divisions of the company are Industry, Energy, Healthcare, and Infrastructure & Cities, which represent the main activities of the company. Siemens and its subsidiaries employ approximately 379,000 people worldwide and reported global revenue of around €83 billion in 2018 according to its earnings release.

Siemens Argentina requested Summa a Marketplace Solution in which all their official distributors can be sellers.  The Marketplace should show a comprehensive catalog of Siemens products and allow user to select in a simple and transparent way the distributor that better fits their needs in terms of pricing or delivery time.

Our Solution:

Summa Solutions proposed the use of VTEX as the eCommerce Platform to support the B2B2C Marketplace.  VTEX has native functionality that connects a central VTEX environment that acts as a Marketplace with multiple VTEX environments that act as Sellers of the Marketplace.   The functionality implemented includes:

  • Centralized catalog management from the Marketplace environment.
  • Online payment split that allow Sellers to receive payments directly from the buyer.
  • Product Detail Page showing multiple sellers, with the ability to see sell price, availability and shipping costs of each one.
  • Ability to choose the most convenient seller based on price or proximity for store pickup.
  • Microsites for Sellers.

The Result:

Dimall has become the Marketplace of electric products of reference in Argentina.  The Marketplace offers a curated catalog of Siemens original products that can be purchased from official distributors with support and direct warranty.


Distributors Selling in the Platform.


New Distributors Added Monthly.


Monthly Growth in Organic Traffic.


Uptime during 2019.

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