There are lots of blogs and articles talking about SEO and digital content optimitation. Ok, here there is one more!, trying to simplify and give you some tips to writing for search engine users. This short bullets will help how a website can be positioned in search engines on a long term basis under company relevant keywords and how to realize an increase of traffic and page impressions.
The goal is to generate more qualified clicks to your website over search engines and to reach users who are interested in the online offer of your company.
A very good other resource how to write for the Web is: http://www.copyblogger.com
Because search engines robots of can only index text contents, to determine the topic of a site, it is necessary to include products or services in text form.
The deposit of information in pictures or Flash files cannot be indexed by search engine unambiguously.
It is to be recommended not to discuss several subjects on a single site, but to promote every subject by a customized site. This way specific search engine marketing is possible and subjects are directly promoted.
Be specific with your content. If you write a page which covers a multitude of subjects, don’t expect it to score well in the SERPs. Aim for 500-600 words.
This gives enough content for the search engines and also makes for a better read for your viewers. Your first paragraph should be the one where you identify the keywords/phrases that you want to score heavily on.
Remember, though, to ensure you are writing with your readers in mind just as much as the search engines.
Don’t keyword stuff just to try to score SERPs. If it doesn’t read well, rewrite it so that not only are you point scoring but you’re making for an engaging read. Scoring well on the search engines is one thing, delivering the content the person has searched for is another.
If you want good rankings in search engines than you need good content.
Content is King! The more good content you have the higher your chance of being found. It’s like a ticket in a lottery.
Your most important keywords will often include some of the following:
• You company name and all used synonyms and abbreviations of it
• All product and brand names that you feature on your website
• Countries, regions or cities you have an association with – often in combination with the one of the words above
• Relevant generic terms for your business, brands or services (e.g. car, house or boat)
• Combinations of 2 and 3 keywords – many people search for phrases rather than single words
Now that you know the keywords you want your pages to rank well for, it is time to implement the keywords on your web pages. The big question for many people is: How do I do that?
Basically you implement your keywords by using them on your web pages. It’s that simple! The first and most important thing you need to do is use the words or phrases throughout the text on your web pages that you want search users to find you for.
In most cases a web page will only rank well for a few keywords – the one that search engines determine to be the most important for that page. If you run a travel portal you cannot expect to rank well for the thousands of travel related keywords people are using if you only optimize your front page. Instead, you have to optimize each of the web pages on your website that have content people are looking for – the keywords you have developed through your research.
Search engines weight keywords according to their placement on a web page. There are some spots that are more important than others – places where you should always remember to use the most important keywords for each web page.
The page title is the single most important piece of information on your page, when it comes to achieving good rankings in search engines. The words you use in your title carry much more weight than anything else on your page. So use this limited space wisely.
Google scores this very heavily so if you don’t bother reading the rest of this article at least pay attention here. The TITLE tag is what displays at the top of the browser window and is also used in the SERPs (Search Engine Results Pages) as your link.
To find the right balance between the use of your keywords and writing a catchy title that makes users click, we suggest you write a few titles for each page. Don’t think too much about each of them – just write them down on one piece of paper. When you have a couple of good suggestions and compare them side by side it will often be easier to judge which the best one is.
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